4 May 2018 - Personal Branding for Success - full day Masterclass with Ms Karen Morton, Personal Branding Expert

Institute of Banking Executive Education is delighted to offer a new range of masterclasses commencing in February 2018 to both members and non-members. The masterclass series is designed with busy executives in mind, offering them the opportunity to be immersed in a specialised topic of interest during short and practically focused sessions, delivered by experts in their field. We have developed our 2018 masterclass series drawing on our experience of the challenges faced by executives and we are confident that attendance on one or more of these classes will enhance the professional skillset of participants. Our masterclasses are available to professionals both inside and outside of financial services.

We are pleased to be accepting registrations on our third Masterclass of 2018 "Personal Branding for Success" - with Ms. Karen Morton, Personal Branding Expert.

Personal Branding for Success - with Ms. Karen Morton, Personal Branding Expert

 Date

Friday, 4 May 2018

 Time

10.00am – 5.00pm 

 Presenter 

Karen Morton - Personal Branding Expert

 CPD hours

This event is accredited for 3 CPD hours for Professional Bankers, Chartered Bankers and Certified Bank Directors.

For Professional and Chartered Bankers this is relevant to the Specialist Content category.​

 Dress code

Business casual

 Fees

The fee for each masterclass is €450 for members of the Institute and €475 for non-members. 
​This fee is inclusive of all course related materials and refreshments.

 Location

The Institute of Banking, IFSC, 1 North Wall Quay, Dublin 1. See map here

The Institute does not offer car parking facilities within the CITI building, however there is a Park Rite car park (Commons Street) across the road from the Institute located on the side of the Hilton Garden’s hotel. Map here

 

Learning Objectives

What does your Personal Brand say about you?  Attendees at the Personal Branding Masterclass will be equipped with everything they need to develop their personal brand and put it into action. You will leave this hands-on Personal Brand Masterclass with a new headshot photo, a Personal Brand statement and a Personal Brand action plan.
Learning Objectives from the Personal Branding Masterclass include:

  • Introduction to Personal Branding and why it’s so important for your career, your leadership style and the success of your company.
  • Best practices and advice on crafting your Personal Brand statement.
  • Create and refine your Personal Brand Statement.
  • Advice on building your Personal Brand and the tools involved.
  • Social Media and the role it plays in building your Personal Brand.
  • LinkedIn Workshop – bring your Personal Brand to life.
  • Develop a Personal Brand action plan.

About the speakerKaren Morton_0.png

Karen Morton is a Marketing Mentor & Consultant as well as a speaker on topics such as Personal Branding for Success and Social Media. Karen's career spans a mixture of multinationals (Dell, British Airways & eircom) and fast growth start-ups (Monster.com) in a wide range of sectors. Karen spent 10 years at Dell in Marketing leadership roles including Chief Marketing Officer of Dell Financial Services. 

Karen's areas of expertise include Marketing, Communications, Social/Digital, Strategy and general Commercial. Karen led the Dell Women’s Network for 3 years and sat on the Connecting Women in IT committee in Dublin. Karen is a graduate of the University of Limerick where she received an Honours Degree in Marketing & French. Karen is a Non-Executive Director of Irish Water Safety (IWS) and a previous Board member of the University of Limerick Alumni Association.

CPD Hours

This event is accredited for 3 CPD hours for Professional Bankers, Chartered Bankers and Certified Bank Directors.

For Professional and Chartered Bankers this is relevant to the Specialist Content category.​

Register

Masterclass  registration is open to both members and non-members of the Institute of Banking and where relevant, attendance may qualify for CPD. The fee for this masterclass is €450 for members and €475 for non-members. This fee is inclusive of all course related materials and refreshments. Members of the Institute of Banking can register online via My Institute, while non-members can phone our Customer Services Team on (01) 611 6500. Please note that due to the workshop nature of this Masterclass, places are limited. Early registration is advised.

Click here to register.

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For event’s cancellation policy please see our event Terms and Conditions

 

2018 Masterclass Series

 

Masterclass

Date

Presenter

Fintech: Disrupt or be disrupted" (Part 1)

2nd February 2018 Mr Owen Lewis​

Financial Markets 2018 – Essential Guide to Financial Markets in Uncertain Times

19th April 2018 Mr Paul Sommerville

Personal Branding for Success

4th May 2018

Ms Karen Morton

Roles and responsibilities of the Board of Directors

14th September 2018

Dr Margaret Cullen

Finance for non-finance professionals

17th October 2018

Dr Kate Cullen

Fintech: "Disrupt or be disrupted" (2)

14th November 2018

Mr Owen Lewis

Decision-making under uncertainty

12th December 2018

Dr Margaret Cullen