The Art of Instructional Design

Meet Shane, a member of our eLearning team...


When I tell my friends that I’m an instructional designer, they always ask me what that is…instructional design is the process of taking information and displaying it in a way that makes it interesting and easy for learners to understand. As an instructional designer my focus is on the learner’s experience and creating memorable content. 



The main benefit of instructional design is that it simplifies learning for students. Through mindful planning, it determines the easiest and most effective way through which learners can get the information they need. Predominately my main role as an instructional designer is storyboarding eLearning. A storyboard is a graphical representation of how your video will unfold. My main goal is to help students make sense of the information. 

The storyboard is created using different segments. These segments include relevant text, graphics and animations which give the reader clear and meaningful content. The more engaging the storyboard the more information students can retain. Creating engaging courses should help people to pay attention and retain new information.  We try to understand the learner’s requirements, create effective content, analyse this content and implement the correct strategies to apply to the content.

At The Institute of Banking my colleagues and I strive to create engaging material. Student feedback is at the heart of what we do. Whether we’re creating a new eCPD module or developing an entire module, the first step in our process is always to analyse what previous students and members have said they liked, or what we could improve. With the assistance of subject matter experts, our team develops eLearning content using different types of media, including text, interactive graphics, video and animation. The goal is to make the learning experience as engaging and as enjoyable as possible for our students. 


The Institute of Banking offers a range of UCD-accredited programmes covering areas such as Banking and Financial Services, Funds, Conduct and Operational Risk, Credit and Financial Planning. Join us at our next Open Evening on Wednesday 16 August, where you will have a chance to meet with our Education Team and discuss your options, the application process and any other questions you may have. Registration is available here.