What is an Accredited Product Adviser (APA)?

The APA designation enables members to become accredited under the Central Bank of Ireland’s Minimum Competency Code in one or more of the categories of retail financial products covered by the Code. A designation in its own right, the APA is also a stepping stone towards the gold-standard QFA designation.

The Minimum Competency Code applies to persons advising consumers on, and/or carrying out other specified functions in relation to, certain retail financial products.

The APA designation is awarded on successful completion of one of a number of qualifications including the Professional Certificate in Financial Advice

A person who holds the APA designation is entitled to use the designatory letters ‘APA (Name of APA(s))’.  For example, a person who holds an APA in Savings and Investments and Loans is entitled to use the designation as follows:

Mr. Joe Bloggs APA (Savings and Investments, Loans)

Members retain the APA designation by complying with the ongoing Continuing Professional Development (CPD) requirements. There are more than 10,000 APAs currently in Ireland.